Progressive Roundtable - Framing and Language

GOP Playbook

Fri, 28 Apr 2006 23:15:50 -0400

Author:
Frank Luntz

Description:
Language guru Frank Luntz's full 2005 GOP playbook of advice for Republican candidates looking toward the 2006 election. This should be mandatory reading for anyone interested in how the conservatives have had so much impact on the public over the past decade.

Link to External Document:
realitique.blogspot.com/2005/03/luntzing-toward-bethlehem.html

Resource Access:
Available to the General Public

The Framing Wars

Thu, 09 Feb 2006 00:14:15 -0500

Author:
Matt Bai

Description:
Long, chatty New York Times article that discusses framing, George Lakoff, Frank Luntz, the Democratic Party, and the limits of framing and language as opposed to underlying ideas.

Link to External Document:
www.truthout.org/cgi-bin/artman/exec/view.cgi/38/12727

Resource Access:
Available to the General Public

Document Source and Bibliographical Information:
New York Times, July 17, 2005

Remapping the Culture Debate

Sun, 22 Jan 2006 11:06:13 -0500

Author:
Garance Franke-Ruta

Description:
Excerpt: "In the great debate about how Democrats can stage a comeback (beyond simply waiting for the coming Republican implosion that never seems to arrive), American Environics [a Canada-based marketing firm] rejected some of the more popular recommendations out there. Rather than focusing on reframing the Democratic message, as Berkeley linguistics and cognitive science professor George Lakoff has recommended, or on redoubling Democratic efforts to persuade Americans to become economic populists, as another school of thought suggests, the American Environics team argued that the way to move voters on progressive issues is to sometimes set aside policies in favor of values.

Attached Document:
franke-ruta-culture.doc (44 KB)

Resource Access:
Available to the General Public

Document Source and Bibliographical Information:
The American Prospect (February 2006)

"Redemption and American Politics"

Wed, 18 Jan 2006 17:56:52 -0500

Author:
Dan P. McAdams

Description:
Excerpt: "[T]he Republican Party has groomed candidates and honed messages that resonate deeply with a story of life that Americans hold dear. It is the narrative of redemption -- a story about an innocent protagonist in a dangerous world who sticks to simple principles and overcomes suffering and hardship in the end. This is a story that many productive and caring American adults -- Democrats, Republicans, and Independents -- love to tell about their own lives. Republicans, however, have found ways of talking about public life and political issues that reinforce this story. And to the extent

Link to External Document:
chronicle.com/weekly/v51/i15/15b01401.htm

Attached Document:
mcadams-redemption.doc (30.5 KB)

Resource Access:
Available to the General Public

Document Source and Bibliographical Information:
The Chronicle Review vol. 51 no. 15 (Dec. 3, 2004)