Framing and Language
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Frank Luntz
Description:
Language guru Frank Luntz's full 2005 GOP playbook of advice for Republican candidates looking toward the 2006 election. This should be mandatory reading for anyone interested in how the conservatives have had so much impact on the public over the past decade.
Language guru Frank Luntz's full 2005 GOP playbook of advice for Republican candidates looking toward the 2006 election. This should be mandatory reading for anyone interested in how the conservatives have had so much impact on the public over the past decade.
Resource Access:
Available to the General Public
Available to the General Public
Copyright / Creative Commons Status:
Public domain content
Public domain content
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Matt Bai
Description:
Long, chatty New York Times article that discusses framing, George Lakoff, Frank Luntz, the Democratic Party, and the limits of framing and language as opposed to underlying ideas.
Long, chatty New York Times article that discusses framing, George Lakoff, Frank Luntz, the Democratic Party, and the limits of framing and language as opposed to underlying ideas.
Resource Access:
Available to the General Public
Available to the General Public
Copyright / Creative Commons Status:
Copyright
Copyright
Document Source and Bibliographical Information:
New York Times, July 17, 2005
New York Times, July 17, 2005
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Garance Franke-Ruta
Description:
Excerpt: "In the great debate about how Democrats can stage a comeback (beyond simply waiting for the coming Republican implosion that never seems to arrive), American Environics [a Canada-based marketing firm] rejected some of the more popular recommendations out there. Rather than focusing on reframing the Democratic message, as Berkeley linguistics and cognitive science professor George Lakoff has recommended, or on redoubling Democratic efforts to persuade Americans to become economic populists, as another school of thought suggests, the American Environics team argued that the way to move voters on progressive issues is to sometimes set aside policies in favor of values.
Excerpt: "In the great debate about how Democrats can stage a comeback (beyond simply waiting for the coming Republican implosion that never seems to arrive), American Environics [a Canada-based marketing firm] rejected some of the more popular recommendations out there. Rather than focusing on reframing the Democratic message, as Berkeley linguistics and cognitive science professor George Lakoff has recommended, or on redoubling Democratic efforts to persuade Americans to become economic populists, as another school of thought suggests, the American Environics team argued that the way to move voters on progressive issues is to sometimes set aside policies in favor of values.
Resource Access:
Available to the General Public
Available to the General Public
Copyright / Creative Commons Status:
Copyright
Copyright
Document Source and Bibliographical Information:
The American Prospect (February 2006)
The American Prospect (February 2006)
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Dan P. McAdams
Description:
Excerpt: "[T]he Republican Party has groomed candidates and honed messages that resonate deeply with a story of life that Americans hold dear. It is the narrative of redemption -- a story about an innocent protagonist in a dangerous world who sticks to simple principles and overcomes suffering and hardship in the end. This is a story that many productive and caring American adults -- Democrats, Republicans, and Independents -- love to tell about their own lives. Republicans, however, have found ways of talking about public life and political issues that reinforce this story. And to the extent
Excerpt: "[T]he Republican Party has groomed candidates and honed messages that resonate deeply with a story of life that Americans hold dear. It is the narrative of redemption -- a story about an innocent protagonist in a dangerous world who sticks to simple principles and overcomes suffering and hardship in the end. This is a story that many productive and caring American adults -- Democrats, Republicans, and Independents -- love to tell about their own lives. Republicans, however, have found ways of talking about public life and political issues that reinforce this story. And to the extent
Resource Access:
Available to the General Public
Available to the General Public
Copyright / Creative Commons Status:
Copyright
Copyright
Copyright / Creative Commons Details:
(c) The Chronicle of Higher Education
(c) The Chronicle of Higher Education
Document Source and Bibliographical Information:
The Chronicle Review vol. 51 no. 15 (Dec. 3, 2004)
The Chronicle Review vol. 51 no. 15 (Dec. 3, 2004)
