A full service market research company specializing in primary data
collection and analyses, American LIVES (ALI) proposes to conduct a
national research study to discover what messages and issues hold the
most power and the greatest chance of unifying the progressive
movement. By defining through empirical research the core
issues of the Progressive movement, determining the level of overlap
among the issues, and charting the differing segments attracted in
differing levels to the Progressive movement, American LIVES will be
able to map the national appeal of specific policies, from levels of
intense support to more fragmented support. Through batteries
of survey questions, ALI will create three separate measures:
- market segmentation using psychographics;
- a Progressive Index, or a guide to political attitudes and
awareness; and
- a Political Activity and Involvement Index to reveal who
is, and who is not, politically active and for what reasons.
Contact:
- Brooke Warrick
- 831-659-0291
Research and Coordination Center for Marketing and Communications Efforts
National Progressive Strategic Working Group
