Progressive Resource Center

The Commonweal Institute (CI) proposes to maximize the strategic gain of current market research efforts by serving as a bridging organization linking national marketing efforts to the thousands of grassroots organizations that do not currently see themselves as part of the greater progressive movement. The Progressive Resource Center – Commonweal PRC – will

1. map, aggregate, and archive existing and new market and polling research from a variety of sources to create an online clearinghouse;
2. offer marketing resources and toolkits on the PRC web site; 
3. build the capacity of independent voices – these nonprofit activists as well as bloggers and academics – to promote cross-cutting progressive values through spokesperson training; 
4. train strategists and communications professionals in the use of market research data in the PRC  database; and 
5. conduct original market research in areas where research is not being undertaken.

• Laurie Spivak
• 310-980-7579