Network-Centric Advocacy

Increasingly, as the Internet becomes more powerful, individuals are by-passing the work of established parties and organizations with their own online campaigns. Individuals, groups and organizations are generating their own news without the benefit of mainstream media. Some traditional ways of doing business are coming to an end. For those concerned with building an active citizenry, these changes need to be understood and harnessed.
The attached paper on Netcentric Advocacy aims to:
* describe the shifts in the field and open discussion of new roadmaps to operate in a connected society;discuss how networks of people are coming together to affect change, and how to make those networks come together in the first place; and what this means for those who support them.
* detail new directions to improve, accelerate, leverage and direct the positive trends in engagement. The discussion will help strategists understand the emerging trends, what makes them work, and explore ways to build network capacity as opposed to organizational capacity.
* introduce some innovative projects that stem from the strategic application of the concepts. (i.e. www.MediaVolunteer.org : Distributed media research)