The Persuaders
multiple
Description:
This disquieting 90-minute PSB documentary film about contemporary marketing and advertising techniques, marketing challenges, and the power of branding includes commentary on the 2004 election. Of particular interest from the political standpoint are the sections on functional MRI studies of the brain--the brain's responses to ads, brands, and messages, including political ads and events--and the implications for "neuromarketing".
This disquieting 90-minute PSB documentary film about contemporary marketing and advertising techniques, marketing challenges, and the power of branding includes commentary on the 2004 election. Of particular interest from the political standpoint are the sections on functional MRI studies of the brain--the brain's responses to ads, brands, and messages, including political ads and events--and the implications for "neuromarketing".
Resource Access:
Available to the General Public
Available to the General Public
Copyright / Creative Commons Status:
Copyright
Copyright
Document Source and Bibliographical Information:
PBS Frontline broadcast; video available for purchase
PBS Frontline broadcast; video available for purchase
