"Progressives and Democrats: Assert Your Brand!"

Description:
Excerpt: “Politics is all about branding. And brands are not about issues or details -- they're about identity....[W]hen a person has bonded to a brand, it becomes part of their identity. They then develop a psychologically sophisticated and largely unconscious internal system to filter out and reject contradictory information....Progressives, liberals, and Democrats have failed to apply this simple reality, and therefore have allowed conservatives to define our brands for us.” Hartmann goes on to describe what he considers the fundamental brand for progressives and asserts how this can be established.