National Voice Coordination Model
Katherine A. Forrest
Description:
The primary goal of the National Voice (NV) coalition was to increase civic participation by historically under-represented voters for the 2004 election season. Its efforts were exceptionally successful, reaching millions of people. NV’s strategy was to work with non-partisan, community-based groups to assist them in their efforts to register and turn out their members, clients, constituents and neighbors to vote. NV also created the NOVEMBER 2 coordinated get-out-the-vote (GOTV) campaign, which linked the major non-partisan voter registration groups into a single coordinated campaign with advertising, media events, and dissemination of collateral materials that could be used by many GOTV organizations. This paper describes the National Voice coordination model, the factors that made it successful, and lessons learned.
The primary goal of the National Voice (NV) coalition was to increase civic participation by historically under-represented voters for the 2004 election season. Its efforts were exceptionally successful, reaching millions of people. NV’s strategy was to work with non-partisan, community-based groups to assist them in their efforts to register and turn out their members, clients, constituents and neighbors to vote. NV also created the NOVEMBER 2 coordinated get-out-the-vote (GOTV) campaign, which linked the major non-partisan voter registration groups into a single coordinated campaign with advertising, media events, and dissemination of collateral materials that could be used by many GOTV organizations. This paper describes the National Voice coordination model, the factors that made it successful, and lessons learned.
Resource Access:
Available to the General Public
Available to the General Public
Copyright / Creative Commons Status:
Public domain content
Public domain content
