I think we will need to move broad public opinion on energy/global warming, because broad, bipartisan support will be needed to make changes at local, state, or national levels. After all, to deal with this issue and its repercussions (effects of global warming, transportation, weather instability, famines, etc.), we are talking about major changes in how our society works.
Which population segments should we address first? Are there market research data, particularly values or psychographic segmentation combined with KAP (knowledge, attitudes, practices) to inform this decision?
