Progressive Resource Center
The Commonweal Institute (CI) proposes to maximize the
strategic gain of current market research efforts by serving as a
bridging organization linking national marketing efforts to the
thousands of grassroots organizations that do not currently see
themselves as part of the greater progressive movement. The Progressive
Resource Center – Commonweal PRC – will
- map, aggregate, and archive existing and new market and
polling research from a variety of sources to create an online
clearinghouse;
- offer marketing resources and toolkits on the PRC web
site;
- build the capacity of independent voices – these
nonprofit activists as well as bloggers and academics – to
promote cross-cutting progressive values through spokesperson
training;
- train strategists and communications professionals in the
use of market research data in the PRC database; and
- conduct original market research in areas where research is
not being undertaken.
Contact:
- Laurie Spivak
- 310-980-7579